Latest News from the IPC


01/24/12 - Inaugural Famous Idaho® Potato Bowl Scores Big By Generating More Than 4.3 Billion Media Impressions

In the final seconds of the Famous Idaho® Potato Bowl, the Ohio University Bobcats (OU) defeated the Utah State University Aggies (USU) by a single point. While both teams played a “spudtacular” game, the Idaho Potato Commission (IPC) was perhaps the biggest winner, scoring more than 4.3 billion media impressions – and counting – as a result of multiple marketing initiatives that supported the college bowl game.

Filed Under: Consumer, Football, Industry, Special Events

12/21/11 - Idaho® Potato Pancakes Perfect for Every Holiday Celebration

Whether you call them latkes, potato pancakes or boxties as they do in Ireland, Idaho® potatoes are ideal to use for the main ingredient. Their high solids content creates a pancake that’s crispy on the outside and light and fluffy inside.

Filed Under: Consumer

12/14/11 - Idaho Potato Commission Gears Up for Inaugural Famous Idaho® Potato Bowl on December 17th in Boise, Idaho

When the Utah State Aggies and the Ohio University Bobcats go head to head in the inaugural Famous Idaho® Potato Bowl, there will be no question that the Idaho Potato Commission (IPC) is sponsoring the “spudtacular” showdown. In the tradition of the Orange Bowl and others that recognize the importance of a state’s agricultural foundation, and on the eve of its 75th anniversary year, the IPC is proud to be the title sponsor of a Bowl game in their home state.

Filed Under: Consumer, Football, Industry, Special Events

12/12/11 - Idaho Potato Commission’s Retail Display Contest to Award $150,000 in Cash, Prizes that are Music to Your Ears!

It’s time for the Idaho Potato Commission’s (IPC) 21st annual Potato Lover’s Month Retail Display Contest. Erupting volcanoes, helmet-topped spud football teams and giant Idaho maps made of potatoes are just a few of the winning ideas that retailers have employed to drive February spud sales and earn cash prizes. This February, the IPC’s longest-running and most popular promotion will offer $150,000 in cash and prizes for the nation’s best retail displays featuring Idaho® potatoes. Plus, everyone who enters will automatically receive a free portable iPod docking station.

Filed Under: Industry, Potato Lover's Month, Retail

11/21/11 - Worldwide Demand Grows for Idaho® Potatoes

From Houston to Hong Kong and Honduras, the world-famous Idaho® potato is now available to millions of consumers around the globe, thanks to the Idaho Potato Commission’s (IPC) international department. Since its inception in 2003, Idaho® potato exports have expanded from Canada to more than 15 countries including Brazil, Mexico and Malaysia, helping to drive demand for the world famous spud.

Filed Under: Industry, International

« Older Releases